Client: Jumping Jack
Deliverables: Strategy | Logo | Branding | Styleguide | Consulting | Merchandise

Dennis, a well-experienced entrepreneur in the sports industry, contacted us with a vision on sport-related entertainment. His mission was to bring the best indoor-jumping experience to the Benelux and even Europe. Therefore he asked us to develop a full brand identity.
We adapted his ambitious attitude to create a distinctive and straightforward brand within the market. 

Goal was to capture the ambition and ultimate experience for both adults and kids. We created a brand which embodies coolness and quality and to offer a whole new jumping experience from a new perspective.


The logo is created by giving the J from Jumping Jack wings. They represent freedom and looking at the world
from a different perspective. The colour yellow and black are chosen to define the bold and urban experience.