Deliverables: Strategy | concept | production | video | photography | pr
Up from 2015, Flirt was asked to completely rebrand Brunotti. The goal was to become a cool surf brand once again. To redefine the brand and it’s image, and to present the Summer 2016 collection, we travelled all the way to Capetown to capture the brand’s ultimate coolness. We shot a brand movie, together with a great team of photographers, models and board sport professionals.
The campaign announces Brunotti’s powerful mission; to get everybody on board. It’s all about taking risks, sharing knowledge, trusting your own strengths and going home with a smile. In the end of the movie, Brunotti mixes up the disciplines of the pro-riders to challenge them in a different boardsport. After all Brunotti is an all board sports lifestyle brand.
The Brunotti ‘Get on Board’ brand movie was used during the online Summer campaign and was very well received by the international sports press and is watched over 35.000 times on Vimeo, which makes it another proud Flirt production!