Deliverables: Production | photography | concept
For the fall and winter collection of 2016, we went to Kaprun for a cold and snowy shoot.
To promote this complete collection — from on-piste gear and clothing to off-piste clothing and apparel — we created a mix of action and fashion photography.
Looking up, you see a small glimpse of the fashion photography.Showing off the quality and style of the individual products
and giving the items more depth by the astonishing surrounding of Kaprun. Looking down is also a small gimpse, but now from the action photography.
This kind of photography directly attracts the niche market of extreme sports lovers. Fueling the passion that is within.