RUSH OF OIL

A GREASY REPOSITIONING



Client: Just Brands | Vanguard Clothing
Deliverables: Strategy | concept | video | video production | video editing | photography

Vanguard asked us to reposition the brand for 2015 and beyond. By researching the market and performing a trend analysis we redefined the brand's values. From these brand values we developed a new feeling, tone-of-voice, look and feel and everything in between.

Can you feel the rush of oil?

How to embody this new positioning?

To illustrate the brand's new positioning internally and to generate enthusiastic B2B retailers we made a brand movie. This ‘Rush of oil’ film is the embodiment of this new positioning. For this project we organized and created the entire production. From idea to finishing. 

In addition, a lot of other marketing material was developed.

RECONCILED WITH THE VIBRANT HOWL OF ACCELERATION