Client: Triple Double
Deliverables: Storyboarding | pre-production | casting | directing | cinematography | production| video | editing | motion graphics | sound design
Herbalife is a lifestyle, not just a product. It is part of your daily routine and all sporting activities. On behalf of the Triple Double Sports Market, we have translated HerbalIfe's vision into a brand movie which had to become part of the online brand campaign. The goal of this campaign was to attract a new, younger audience, next to the existing target audience. The campaign flawlessly fits into current market trends such as healthy living, food and sports.
While developing the video concept, we centralised the target audience and translated it into the mood board and storyboard. We developed an appealing script combined with strong copywriting and animated graphics. Flirt Creativity was responsible for the overall video production. From developing the concept and script, to location scouting, movie direction and cinematography to postproduction and editing, the whole project was done in-house. Herbalife has successfully implemented the online video in her online brand campaign, by generating more relevant online content and expanding her brand even further under her existing and new target audience.