G-star Footwear campaign

LACE UP

Client: G-Star
Deliverables: Concept, shoot production, Photoshoot, Video shoot, Video production, Creative Direction, Directing, DOP, Editing, Color grading, DOP, 360degrees Product photography, Graphic design, Campaign treatment

In cooperation with G-Star, one of the world’s leading denim brands, we created the G-Star footwear campaign for fall winter 2017/2018. The concept for the campaign was born after several creative meetings working closely together with the brand’s creative director, Aitor Troup, and Thecla Schaeffer, CMD. 

Flirt Creativity was responsible for the entire shoot production, and selected Karen Rosetzky as the photographer. The entire video postproduction was done in-house by Flirt Creativity, next to editing the campaign movie, we created several social media edits to gain exposure for the campaign on Instagram and Facebook. We did the image selection and created the campaign treatment and several visuals for online and in-store communication.

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