Client: Club Pellikaan
Deliverables: Concept | Strategy | Online Commercial | Outdoor | Bannering| Photography | Pre-Production | Production | Post-Production | Editing | Color Grading | Voice Over
Every body counts is the campaign proposition for Club Pellikaan in 2017. Counting is key in fitness, for counting steps, to breathing, timing, repetitions, sets and so on. Every body counts also puts the focus on your body. On every body, whether you a tall, small, big or thin. Part of the campaign strategy is to create relevant online (video) content. To further engage the target group, we developed the concept, strategy and production for the online commercial. The movie explains the different ways people count during sports. We believe that everybody counts, no matter what age, gender or level you practice. This is shown in the video concept.