cast iron rebranding

CAST OFF CONFORMITY


Client: Just Brands | Cast Iron
Deliverables: Strategy | concept | logo design

Everybody needs a little change sometimes. After working for Cast Iron for quite a few years, Flirt was asked to fully redesign the fashion brand to stay on top of their game.

Small changes were made to the logo, brand values were redefined and bigger conceptual choices are made in the matter of film and photography. This resulted in a sophisticated look and feel that perfectly fits the designs.


A FASHIONABLE SIMPLIFICATION

We've simplified the logo by removing excess elements. The sword was to aggressive and the sun above it had no
link with brand and it's values. In addition we changed it from a technical and cluttered logo into a more fashionable icon.


OLD CAST IRON LOGO


NEW CAST IRON LOGO