Deliverables: Strategy | concept | branding | webdesign | ux design
This project was a true puzzle for grown-ups. We figured out how to navigate through all the divisions of Brunotti without getting lost and without being one of the many.
Together with Brunotti, we started from the bottom up, reclustering and reordering the different product categories.
We created two different pages, a summer and a winter page. Clearly recognisable by the fact that the primary colours will invert by the switch of the season. But we didn't end there.
To make online shopping a true shopping experience we created Google-like swapping through items.
You seamlessly swipe between clothing as you would do at a normal clothing rack.