Bare Metal Jeans campaign

PME LEGEND BARE METAL JEANS CAMPAIGN

Client: PME Legend
Deliverables: Strategy | concept | campaign | video | photography 

Removing paint, to save fuel and weight, makes bigger cargo possible. The Silver Birds, had something of a natural beauty by their sleek design. This basic, technical approach to aircraft design influences and inspires the elements and materials of the PME Legend Bare Metal collection. 

The fabrics used are efficient, the design is technically advanced and targeted, but unadorned, purely designed to perform. 
PME Legend Jeans - Manufactured to last, tailored for comfort


BARE METAL JEANS TELEVISION COMMERCIAL TRILOGY

PART I - THE REVELATION

"Without friction there's no shine"

PART II - THE RENEGADE

"Let your instincts be your guide"

PART III - THE INSPIRATION

"No fringe no frills"

BARE METAL JEANS
AN OMNICHANNEL CAMPAIGN

In collaboration with PME Legend we created their first omnichannel campaign. Broadcast, outdoor, in-store and online.
We directed and produced the entire campaign. From concept, untill delivery of the commercials to the networks.