The brand is ultimately what determines if you will become a loyal customer or not. Marketing may convince you to buy an item of a particular brand, but it is the brand that will determine if you will only buy that item from that brand for the rest of your life.
Marketing may contribute to a brand, but it is bigger than any particular marketing effort. The brand is what remains after the marketing has swept through the room. It’s what sticks in your mind associated with a product, service, or organisation—whether or not, at that particular moment, you bought or did not buy.
A brand is built from many things. Very important among these things is the lived experience. Did the item deliver on its brand promise? Did the maker continue to uphold the quality standards that made them what they are? Did the sales guy or the service center mechanic know what they were talking about?
Even if your brand is new or established, we will perform extensive research. We submerge ourselves to truly understand the why, what and how of your brand. During this period of testing and questioning, we simultaneously perform research regarding the context in which your brand exists. We analyze this context to get a good insight how the world around your brand thinks and acts. We combine these two fields of study to create a unique brand proposition and brand values. These are essential to create consistency for your brand within a world that keeps on changing
Within this phase we translate every mental aspect of your brand into a sensory output to align nicely with the philosophy of your brand. The complete sensory branding is bundled into a style guide. What will become the core for all visual output for your brand. Even while multiple agencies work on behalf of the growth for your company, it will force everyone to create continuity and maintain the level of quality
You are your brand. Therefore you need to behave in the same way your philosophy and sensory branding are set-up
You can be an awesome brand, with a great philosophy and you and all your co-workers behave how they should behave regarding to the behavioral branding;
Yes, it’s time to build a marketing campaign.
We have a long-time experience in imagining, building, executing and guiding (integrated) creative marketing campaigns. From a single focused touch-point to an omni-channel campaign to reach a target audience. We believe in doing this with a nice dose of emotion, because humans are emotional. We all crave a human touch and a true understanding from a brand that wants to connect with u